'Birla Copper is the Market Leader'
Birla Copper reported a further rise in market share from 39% in 1998-99 to 48% during 1999-2000 and
remained the Market Leader in the domestic copper market. The Company's market share was as high as 50%
during the fourth quarter of the last fiscal. The Company turned in an impressive growth in copper
sales volumes from 62,962 tonnes in 1998-99 to 98,362 tonnes in 1999-2000, an increase of over 50% YoY.
Its strong growth in volumes and market share were primarily due to a positive demand situation,
changing consumption pattern, aggressive marketing efforts and continued focus on quality and customer service.
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